Innovation and transformation associated with technologies and the dynamics of social media have long been added to many aspects of life: economy, education and social organization. Politics resist in incorporating it and that intensifies disconnection with a society that already gets by with a different sense. Ideas such as decentralization, collaboration and transparency are exception. Some public institutions recognize that breach and are willing to rebuild relations with society based on that paradigm and new ones to come. All this could be possible in Brazil. What the country lacks is the willingness to take risks and innovate. Research and Content: Instituto Update